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One of the keys to success for any startup is surrounding yourself with smart people. b5media has a great founding team in Jeremy, Shai, Duncan and Darren. Today this team gets even stronger with the addition of Mark Evans. Mark's announcement explains his excitement about the opportunity while Rick Segal discusses the value of operational experience. We are also pleased to announce that Shel Israel will be working closely with the company as well. The momentum continues!
Today, Brightspark is pleased to
announce our investment in b5media, a global new media network, along with our
partners at J.L. Albright Venture Partners. As we have been watching the
evolution of the media space, we have seen the blogging world evolve from a
niche media to a mainstream voice. This has resulted in truly unique ways to
build a significant audience base by delivering compelling content. Our
interest has been to see early evidence that this type of network could be
extended into the mainstream. B5media has successfully built such a network.
With over 150 blogs on a wide
variety of subjects ranging from entertainment and news to technology and
sports, b5media delivers content written by passionate people from all over the
world. We believe that such a network will prove to be a very valuable channel
for advertisers looking to reach key demographics. With more and more ad
dollars moving to online audiences, networks like b5media will play a very
powerful role. Many industry observers predicted that the blogging world was
simply a fad and would surely die a quick death. To the contrary, blogs have
only continued to gain visibility and reach. We have only seen the very beginnings of what b5media can accomplish. With our great investor partner and a strong management team, we are very excited about the possibiities. To learn more, please visit www.b5media.com
